Outstanding Social Media Creation Award Winners

2025

ST JOSEPH'S NUDGEE COLLEGE

Maintaining their inclusive, collaborative, on-trend, fun and humorous content has led to remarkable growth and engagement across their social platforms. This approach has not only captured the attention of their target audience but also attracted new followers, leading to increased interest and interaction with their posts. 

Due to these results and the relationships they’ve made, more boarders and staff were eager to participate in content creation, further enriching their social media presence and providing more of their boarders a voice online. Their involvement also stems from upholding the four core values in Nudgee Boarding, which are Faith, Family, Courage and Trust. 

2024

BROOME RESIDENTIAL COLLEGE

In 2023, Commonwealth funding was secured to support the promotion of Broome Residential College to prospective residents and their families in the regional and remote communities of northwest Western Australia. The primary goal of the promotion was to raise the profile of the College as an attractive option for secondary schooling in Broome, and increase enrolment enquiries.

In the spirit of cultural responsiveness, messages were socialised and shaped collaboratively with College students from a range of communities in an exploratory workshop to determine which resonate most strongly and to understand their priorities. Through deep listening and iterative concept sharing, a core message was resolved that was universally liked by students, staff and stakeholder team. ‘My place, my future’ was identified as strength-based language that enabled student voice and became the creative platform for the development of campaign materials.

The extended (non-paid) reach of each video contributed highly to the effectiveness of the campaign. Local audiences were very interested in the content, and left proud and positive comments, reacts and shares, which amplified the campaign’s reach organically to networks and raised the profile of the College through authentic endorsement.

2023

ST HILDA'S SCHOOL, GOLD COAST

In the process of revitalising their 'Wellbeing Program', the Head of Boarding and Connection and Activities Coordinator set out to extend their outreach beyond the traditional Facebook audience, primarily composed of current boarding students’ mothers. With a deliberate strategy, they re-directed their efforts towards captivating a new demographic, specifically a younger audience. This led them to venture onto Instagram, seamlessly intertwining the boarding philosophy of fostering Care, Connection, and Community and in doing so raising awareness of their program.

Employing the dynamic features of reels and stories, they connected with the broader community, while also nurturing their image repository on Facebook. This integrated approach not only broadened their impact, but also demonstrated their commitment to holistic engagement, ultimately positioning them for recognition.